The ghost of Buick design chief Harley Earl explains the supercharged V-6 in the Regal as the car speeds straight through him. It was filmed on the California Motor Speedway, and the campaign launch release lists the spot as "The Haunted Test Track". John Diehl played Earl.
Tony Scott directed all five spots in The Spirit of American Style out of RSA Films, for McCann-Erickson Detroit, with Paul Cameron shooting. Asylum Visual Effects did the work, where I supervised. The campaign broke the week of 16 September 2002 and the full set of films ran during that year's Emmy Awards broadcast on 22 September.