Carl's Jr launched the El Diablo Thickburger on a dare: jalapeños, jalapeño poppers and habanero sauce, hot enough to melt an ice hotel. Sara Sampaio sits in the Norpoint Ice Hotel, takes a bite, and the room melts around her. The campaign line was "We Diablo Dare You".
The spot came out of 72andSunny in Los Angeles. JAMM handled the visual effects, with Jake Montgomery supervising and Andy Boyd on CG. Rob Moggach was on Flame.
It first aired nationally on 30 March 2015.