Wonderful "bucket list" story of an elderly man after having his first taste of Coke and revisiting all of life's missed opportunities.
Lurzer's Archive lists the spot at sixty seconds, out of Wieden+Kennedy Amsterdam with MJZ London producing. Dante Ariola took the DGA Award for best commercial director of 2006 for three spots, this one among them. Coca-Cola Zero Sugar remade the film in 2018 with Nicolas Coster back in the role of Mr Hadley.