A boy on a BMX bike drinks a Coke and imagines his ride through a small-town American parade.
Coca-Cola launched the "Welcome to the Coke Side of Life" campaign at a press event in New York, and the first TV spots aired in the US at the end of March 2006. Wieden + Kennedy Portland had taken the account the previous October. Dante Ariola directed for MJZ, with visual effects by Asylum, where Rob was the Inferno artist.