Coca-Cola marked one hundred years of the contour bottle in February 2015 with a run of fourteen films split across four agencies: Ogilvy & Mather Paris, Wieden+Kennedy Portland, Sid Lee Canada and McCann Madrid. The hero product shots in that campaign were built against sound taken from moments in history, rocket launches among them, laid over the pop and fizz of the bottle itself. That is where the title comes from.
Joint Editorial did the Flame work and the finish. Joint was Wieden+Kennedy's own Portland post house at the time.