Grey New York built the season three campaign for TNT's Falling Skies around a fake product ad. The spot opens as a straight commercial for a contact lens brand called Clear Gaze, soft light and clear skin, and holds that register until the show's eye worms surface in the model's eye.
Loni Peristere directed for Bandito Brothers, with Vincent Laforet on camera. Zoic Studios did the visual effects and cut the spot in house, across its Culver City and Vancouver studios. I was lead Flame.
The teaser went out in late May 2013, ahead of the season premiere on 9 June, and ran during that year's NBA Finals. The trades picked it up as a viral piece built on the eye worms, which set up the season's reveal of a mole in the 2nd Massachusetts.