The FDA's The Real Cost campaign ran a wave of spots tagged #CigarettesAreBullies. In this one a garage band's drummer is bullied into smoke breaks by a little man. It first aired on 18 August 2015 under the title "Band Bully".
FCB New York was the agency on The Real Cost, for the FDA's Center for Tobacco Products. I supervised the visual effects at MassMarket, where I was bi-coastal creative director at the time.