Wieden+Kennedy Portland held the Levi's account through this period, and Made of Progress was the name Levi Strauss & Co. gave its sustainability and worker welfare platform: Water<Less finishing, cotton sourcing, conditions in the factories.
Dashing handled the visual effects and finishing. Robert Moggach ran Flame, Mary Anne Ledesma produced and Mark Kurtz was executive producer. Ben Grylewicz and Kirsten Acheson produced for the agency.