DDB Canada built Manulife's 2013 national retirement campaign around one image: a man out for his usual morning jog, taking the obstacles in his path as they come. The hurdles stand in for the financial ones, mortgages and college fees among them. Todd Mackie was executive creative director on it.
Bo Platt directed through Corner Store. Roman Vasyanov shot it and Marc Langley cut it. Dashing handled the visual effects: Robert Moggach supervised and finished on Flame, with Mary Anne Ledesma producing. A thirty second cut ran nationally; the director's cut runs forty one seconds.