SBC "Seed"

To depict SBC's all-encompassing telecommunications networks, the journey of a wire cable was chosen as the subject of the "Seed" commercial. The wire is born in an underground box and weaves its way across the country. In the "Quality Service" commercial SBC's hardware is shown building and repairing itself without any human involvement. Both commercials, directed by Andrew Douglas, are cute stories with epic imagery. Working with CG artists at Digital Domain I created a completely CG wire which weaved its way across North America. This involved multiple layers of CG elements and live action elements combined to create a realistic picture. In some circumstances the real picture was created almost entirely out of elements generated by CG or the Flame compositing software. Both commercials were full of visual effects. Every shot was treated in some manner or another. Other effects work included sky replacements throughout to enhance the picture, wire removal, monitor replacements, and other small cosmetic fixes.