An eerie little doll comes alive and is overwhelmed by all that the PlayStation 3 has to offer. Most of this spot was in camera. We did alot of cleanup, added in reflections of the game footage, and made the PS3 levitate off the ground for the end tag.
Sony PS3 "Doll"
directed by Rupert Sanders, MJZ
Credits
Client
Advertising Agency
Rob Schwartz
Executive Creative Director
Brett Craig
Creative Director
Doug Mukai
Associate Creative Director
Patrick Almaguer
Copywriter
Blake Kidder
Art Director
Anh-Thu Le
Agency Producer
MJZ
Production Company
Director
Wally Pfister
Director of Photography
Jeff Scruton
Executive Producer
Marcia Deliberto
Executive Producer
Final Cut
Editorial
Rick Russell
Editor
Asylum Visual Effects
Visual Effects
Robert Moggach
VFX Supervisor