Blender was one of three spots in Point of View, Sony's North American launch campaign for the PSP, out of TBWA\Chiat\Day. A young owner walks down the street and morphs through the games, films and music the handheld carries. The two sibling spots were POV People and The Icon.
Alain Gourrier directed through Tate USA in Los Angeles, with Jeff Cutter shooting. Digital Domain handled post. Rob supervised the visual effects.