Visionary music video director, David Slade, had a very defined idea for the look of this video.
The surreal distortion of a otherwise normal boy caught up in the throws of stardom had to be believable and not interpreted as a special effect. Using a proprietary combination of selective matting, warping, sharpening, shading, and adding film grain I created a look that he was instantly happy with. The technique I developed allowed for a completely interactive process for the more than 50 shots in the video. Instead of the usual waiting associated with the detailed nature of this type of project, I was able to keep David involved in the creative development through the evolution of every shot. The result is an unsettling set of images that left a lot of people questioning the methodology and garnering critical acclaim in the UK and North America.