Robert Moggach

Toyota Prius "Water Flea"

directed by Andrew Douglas, Anonymous Content

Toyota Prius "Water Flea"

Water Fleas create gasoline over the course of thousands of years.

The film opens deep in an ancient sea on a single water flea, then runs the slow work of time that turns it into gasoline, and ends on the thought that nothing lasts forever. Hakuhodo in Tokyo wrote it for Toyota's hybrid, and Andrew Douglas directed and shot it out of Anonymous Content.

The visual effects were finished at Digital Domain in Venice. I was DFX supervisor and Flame artist.

Credits

Client
Advertising Agency
Masahiko Ishii
Creative Director
Koji Ando
Copywriter
Tetsuya Tokimatsu
Copywriter
Kotaro Yoshioka
Copywriter
Usagi Ishii
Copywriter
Yasuyuki Kubota
Agency Producer
Anonymous Content
Production Company
Director of Photography
Andy Traines
Executive Producer
Aris McGarry
Producer
Bruce McCloskey
Production Designer
Mad River Post
Editorial
Company 3
Telecine
Stefan Sonnenfeld
Colorist
Digital Domain
Visual Effects
VFX Supervisor
Robert Moggach
DFX Supervisor
Robert Moggach
Flame Artist
Eric Barba
VFX Supervisor
Gabby Evans
Executive Producer
Chris Fieldhouse
VFX Producer
Elias
Music
Kimo Kemp
Composer
Dayna Turcotte
Producer
POP Sound
Sound Design
Peter Rincon
Mixer

Links